Web Survey Bibliography
Web content mining, the systematic analysis of social media like forums or blogs, plays an increasingly important role in online market research. More and more clients are interested in using this approach complementary to “traditional” online research.
A question often posed in relation to web content mining is whether the results of this method are representative for the target audience of the client’s product, or whether they mirror the orientation of opinion leaders or other biased sub-groups (e.g. very critical consumers)?
To answer this question empirically, a sentiment analysis for the dieting product ‘Weight Watchers’ was conducted in which the results of a web content mining study and a ‘traditional’ online survey were compared. Our hypothesis was that the themes and valence of the product evaluations are biased in the direction towards opinion leaders. To identify opinion leaders in the online survey, a scale for measuring this attribute was constructed.
For the web content mining a combination of quantitative and qualitative approaches was conducted. In the first step, about 10,000 posts from 14 forums were gathered and classified as “positive”, “negative” or “neutral” by using a support vector machine (SVM). Samples of positive, negative and neutral posts were then semi-automatically coded by means of a qualitative data analyses.
To compare both methods, the pre-codes of the online survey were used as reference for the coding of the posts. Moreover, new codes were built to cover new themes in the forums.
This procedure identified the quantitative as well qualitative differences between both methods.
Apart from the results of this comparison, the general importance of social media for the buying decision process is discussed on the basis of current market research results. And finally, the advantages and disadvantages of web content mining compared with online surveys are dealt with.
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Web survey bibliography (4086)
- Comments on the Articles (2) - A Failure to Communicate; 2009; Tucker, C.
- Reply to Fahimi et al Comments; 2009; Boyle, J., Bucuvalas, M., Piekarski, L., Weiss, A.
- Zero Banks: Coverage Error in List Assisted RDD Samples; 2009; Boyle, J., Bucuvalas, M., Piekarski, L., Weiss, A.
- Combining Data from Probability and Non-Probability Samples Using Pseudo-Weights; 2009; Elliott, M. R.
- Respondent-Oriented Interaction Design Reduces Item Nonresponse in Internet Surveys; 2009; Kaczmirek, L.
- Panel Discussion: Does Mixed Mode Help Us Increase Response Rates?; 2009; Kaczmirek, L.
- Applying theory to structure respondents' stated motivations for participating in web surveys; 2009; Han, V., Albaum, G., Wiley, J. B., Thirkell, P.
- The Collected Works of Robert M. Groves, 6 Book Set (Wiley Series in Survey Methodology); 2009; Groves, R. M.
- Complex Surveys: A Guide to Analysis Using R (Wiley Series in Survey Methodology); 2009; Lumley, T. S.
- Applied Survey Methods: A Statistical Perspective (Wiley Series in Survey Methodology); 2009; Bethlehem, J.
- Increasing the use of e-consultation in primary care: Results of an online survey among non-users of...; 2009; Nijland, N., van Gemert-Pijnen, J. E. W. C., Boer, H., Steehouder, M. F., Seydel, E. R.
- Web-based survey attracted age-biased sample with more severe illness than paper-based survey; 2009; Klovning, A., Sandvik, H., Hunskaar, S.
- How To Get Paid Taking Surveys In Your Spare Time!; 2009; Magwood, R.
- Choosing Between Internet and Mail Survey Modes for Choice Experiment Surveys Considering Non-Market...; 2009; Boye Olsen, S.
- Disability and Self-Management Practices of People with Bipolar Disorder: A Web-Based Survey ; 2009; Depp, C. A., Stricker, J. L., Zagorsky, D., Goodale, L. C., Eyler, L. T., Patterson, T. L., Lebowitz...
- Social Attitude Differences between Internet Users and Non-users; 2009; Robinson, J. P., Martin, S. P.
- Online Election Surveys: Keeping the Voters Honest? ; 2009; Gibson, R., McAllister, I.
- A recipe for effective participation rates for web-based surveys ; 2009; Bennett, L., Nair, C. S.
- Empirical Evaluation of Web Survey Software Tools: Powerful or Friendly?; 2009; Vehovar, V., Berzelak, N., Lozar Manfreda, K., Horvat, T., Debevc, M.
- Qualitative Research via Internet: Asynchronous Online Discussions and the Use of WebCT; 2009; Giatsi Clausen, M., Nicol, M., Gill, J.
- Representativeness of Mobile Internet Surveys - A comparative study of CAMI vs. CATI ; 2009; Maier, U., Neubarth, W., Grosser, A., Hombach, A.
- The use of online data-collection in financial services market measurement research : the FRS experience...; 2009; Cooke, M., Watkins, N.
- Using flash type questions – stroke of luck or curse for data quality?; 2009; Laufer, S., Klapproth, U., Noll, S.
- Pause Mechanism in Complex Online Surveys; 2009; Milewski, J.
- Response Formats in Cross-cultural Comparisons in Web-based Surveys; 2009; Thomas, R. K.l, Terhanian, G., Funke, F.
- Generic or Project-Specific Mail? – The Influence of Invitations on Response Behaviour in the...; 2009; Schroll, S.
- Relevance Of Health-Related Online-Information In Offline- And Online-Samples; 2009; Stetina, B. U., McElheney, J., Lehenbauer, M., Hinterberger, E., Pintzinger, N., Kryspin-Exner, I.
- Data Collection online: Can do, must (not) do, Should do; 2009; Diesner, J., Gadeib, A., Lüttschwager, F., Sassinot-Uny, L.
- Three Different Designs of Type Ranking‐Questions; 2009; Sackl, A.
- Usability of Mobile Surveys; 2009; Tarkus, A.
- Gay and Lesbian People: The Use of Online Communication Services; 2009; Lehenbauer, M., Stetina, B. U., Kryspin-Exner, I.
- An Online Study on Coping with Anxiety and Disease-Specific Internet Use in Panic Attack Sufferers; 2009; König, D., Hiebler, C., Kryspin-Exner, I.
- Distortion of demographics through technically induced dropout in restricted online surveys; 2009; Voracek, M., Stieger, S., Goeritz, A.
- An Internet-based Study on Coping with Illness and Attitudes towards Online Health Care in Cancer Patients...; 2009; Setz, J., König, D., Kryspin-Exner, I.
- WebEXEC: A Short Self-Report Measure of Executive Function Suitable for Administration via the Internet...; 2009; Buchanan, T., Heffernan, T. M., Parrott, A. C., Ling, J., Rodgers, J., Scholey, A. B.
- Let's go formative: Continuous student ratings with Web 2.0 application Twitter; 2009; Burger, C., Stieger, S.
- Don't know and no opinion responses in Web surveys; 2009; Mechling, J., Baker, R. P., Couper, M. P.
- Mixed Methods in Online Research; Conceptualisation and Future Research Agenda; 2009; Koller, M., Sinitsa, E.
- Market Research Online and Offline - Differences in output and processing of Qualitative Online and...; 2009; Knorr, H., Krischke-Ramaswamy, M.
- Informal Learning in Virtual Communities. Individual Practice between Information Retrieval, Observation...; 2009; Kahnwald, N.
- Self-Efficacy Of Online Health Seekers; 2009; Stetina, B. U., Schramel, C., Lehenbauer, M., Schawill, W., Kryspin-Exner, I.
- Volumetric Forecast based on Online Access Panels; 2009; Rodenhausen, T., Drewes, F.
- How representative are sentiments expressed in social media for the marketing target audience? A comparison...; 2009; Jarchow, C., Thomas, J.
- SNB - Social Network Barometer; 2009; Drosdow, M., Geißler, H.
- Payments via Paypal as an Incentive in Online Panels; 2009; Goeritz, A., Wolff, H.-G., Goldstein, D. G.
- Advertising Effects of Online Video Ads; 2009; Wolf, M., Schönfeldt, J.
- Online election forecasts; 2009; Faas, T., Geißler, H.
- Propensity Score Adjustment for Web Survey of Voting Behavior: A Case in Japan; 2009; Kobayashi, T.
- Why Do I Use the Social Web?” Exploring the Motives of Active and Passive Users via Focus Groups...; 2009; Jers, C., Taddicken, M., Schenk, M.
- Diffusion of Mobile Services Adoption in Taiwan; 2009; Doong, H.-S., Wang, H.-C.